Advertising: Principles and Practice (7th Edition)

Author: William D. Wells
Publisher: Prentice Hall
Publication Date: 2005-05-29

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Advertising: Principles and Practice (7th Edition)

For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.

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  • salahuddin

    nice book

 
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