Latest Book Additions

The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition...

If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals...

Pick Me : Breaking Into Advertising and Staying There...

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you’re a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you’re in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick...

Confessions of an Advertising Man...

A new edition of thetimeless business classic featured on Mad Menas fresh and relevant now as the day it was written“We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.” David...

Advertising: Concept and Copy, Second Edition...

How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways. Ideas are what make advertising great, but they’re elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive...

Advertising and Promotion: An Integrated Marketing Communications Perspective...

Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations,...

Advertising Creative: Strategy, Copy, and Design...

“Altstiel and Grow’s book provides golden nuggets of information that will help equip students in developing sound strategy and deploying solid tactics.”-Ginger Rosenkrans, Pepperdine University In a rapidly changing industry, the Second Edition of Advertising Creative: Strategy, Copy, and Design is a reliable resource on the most recent trends of strategy, concepts, design, and integration of media and...

Get The BEST Medical Care-YOU Can Navigate The Medical Maze: A Patient Guide...

Award winning author Donna Maldonado-Schullo provides the top medical Internet resources, over 325 questions to ask, 1400 medical terms and abbreviations, which makes finding the right surgeon or doctor less overwhelming. Imaging, tests, and treatment options are discussed. Side effects, how to choose a hospital or doctor, along with clinical trials and living wills are all outlined in easy to understand terms. Consider...

Best Baby Products, 10th Edition (Consumer Reports Best Baby Products)...

With hundreds of baby products in the market today, protecting your baby should be your number one priority. Consumer Reports Best Baby Products is the perfect personal baby shopping consultant. Over the years, this invaluable guide has helped thousands of new parents navigate the multitude of complex and sophisticated baby products, pointing them to the best products, and steering them away from the less-than-the-best....

Muscle Car Chronicle...

Take the ride of a lifetime with Muscle Car Chronicle! This brand new edition details the history of America’s most thrilling performance cars, from the ’49 Oldsmobile 88 to the ’69 Dodge Charger, to the 2012 Ford Mustang Boss 302. Readers will discover in-depth information about these amazing machines. Nearly 1500 full-color photographs and an easy-to-read picture and caption format bring these amazing...

Kindle Fire Owner’s Manual: The ultimate Kindle Fire guide to getting started, advanced user tips, and finding unlimited free books, videos and apps on Amazon and beyond...

Editor’s Note: This book includes coverage of the new Kindle Fire HD models introduced in September 2012. Finally … a quick, easy reference to using your Kindle Fire — to the max! Amazon’s Kindle Fire is the handiest tablet available, and is your portal to an infinite universe of education and entertainment. This valuable reference book explains how to quickly set up your Kindle, navigate the...

Electromagnetic Fields: A Consumer’s Guide to the Issues and How to Protect Ourselves...

With ubiquitous electropollution from cell phones/towers, powerlines, computers, and wireless devices, this eye-opening book is the best resource for parents, community planners, healthcare professionals, and scientists alike. Winner, 1996 Award of Excellence from the American Medical Writers Association. From the earths natural electromagnetic background to Green EMF safety designs, Electromagnetic Fields explains which...

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